AI Insights · Timothy · January 2025
Top 5 Beauty Retail Apps on iOS in Colombia Q4 2024
Explore the performance trends of the top beauty retail apps in Colombia during Q4 2024, highlighting download and active user metrics.
In the fourth quarter of 2024, the beauty retail sector in Colombia saw varied performance among the top iOS applications. Data from Sensor Tower provides insights into the trends in downloads and active user numbers for these apps.
HiBeauty showed a steady increase in weekly downloads, starting at around 360 in early October and peaking at 475 by the end of December.
Natura Latam experienced fluctuations in downloads, beginning the quarter with 421 and closing with 202. Its weekly active users decreased from approximately 1.5K to just over 1.1K.
Almacén Sandra maintained a relatively stable download rate, starting at 127 and seeing a slight decline to 97 by mid-December.
Oriflame had a gradual increase in downloads, beginning at 44 and reaching 70 in mid-December, while active users rose from 745 to 856 over the same period.
Nu Skin Vera saw a mixed trend with downloads fluctuating between 28 and 73 throughout the quarter. Active users saw a dip from 1.4K to 1.35K by the end of December.
For more detailed insights and data, visit Sensor Tower's platform.
